Have you heard the one about Lagos Leatherworks and their personalized engraved gifts?
Well, let me tell you, it’s a real hoot!
Lagos Leatherworks was a small business in Nigeria that made some seriously impressive leather products. But even with all their talent, they were having a hard time catching the attention of new customers.
So, the Lagos Leatherworks team got together and brainstormed some ideas for marketing their products. They decided to create custom leather notepads, keychains, and pens with their logo and contact information engraved on them, and send them out to a select group of potential clients.
Now, these were not your run-of-the-mill promotional products. Oh no. The notepads were made of the softest, most luxurious leather you’ve ever felt, and the keychains and pens had the most outrageous and colorful designs you’ve ever seen. They even had a few “Nigerianisms” engraved on them, like “Go-slow” and “Oya na” – whatever those mean!
When the recipients started to receive the personalized gifts, they were completely blown away. One guy even called up Lagos Leatherworks and said, “I don’t know what kind of juju you put on these gifts, but I can’t stop looking at them!” But the Lagos Leatherworks team didn’t stop there.
They started to joke that the notepads were so nice, people might end up writing on them instead of their regular ones. And they even made a few custom pens with the tagline, “Sign on the dotted line… and never look back!”
Well, you know what? The personalized gifts were a huge hit! People were using the notepads, keychains, and pens all over the place, and they were getting compliments left and right.
And what’s more, Lagos Leatherworks started to see an increase in sales! It turns out, the humor and creativity of the personalized engraved gifts had really helped to set Lagos Leatherworks apart from their competitors.
People loved the unique designs and the Nigerian flair, and they couldn’t resist checking out the company’s website and social media pages.
In the end, Lagos Leatherworks became known for their fun and high-quality leather products, and they even started selling some of their custom keychains and pens on their website. And all because they had a little fun and got creative with their marketing efforts.
So, the moral of the story?
If you want to make sales and have a good laugh, try adding a little humor and personality to your marketing efforts. You never know – you might just create a buzz that will help your business take off!